Indonesian e-commerce platforms will forgo roughly $400 million in fee revenue over 12 months from late October 2026, with Shopee losing the most at about $220 million.
The Ministry of Micro, Small and Medium Enterprises will halve platform fees for domestic sellers earning under Rp15 billion ($814,000). Platforms charge 10–18% per sale, so every eligible order now yields half as much fee from late October onwards. Shopee is most exposed because it handles 54% of Indonesian sales and sits in the first integration wave. TikTok Shop and Tokopedia hold 38% of sales and join later because their systems must first link to the ministry's portal. Shopee will surrender fee income to small sellers first while late-joining TikTok Shop and Tokopedia keep full fees longer. Sellers may gain on commissions only to face higher charges elsewhere as platforms rebuild margins through advertising and logistics services.
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