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Thailand and Vietnam will broaden e-commerce crackdowns through 2027.
Made
21 Sep 2026
By
Owen Bae
Market
Thailand
Outcome
Unresolved
Both governments have targeted major platforms, particularly Shopee and Lazada, halting seller fee increases amid concerns that rising charges are squeezing merchants and pushing up consumer prices. Having initially focused on seller fees, regulators are now extending their scrutiny to wider platform monetisation practices. Regulators in Indonesia and Malaysia are likely to follow suit.
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