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Xiaomi will forgo about US$550 million in Q1 2027 smartphone revenue as its global shipment share drops from 12.1% in Q3 2026 to below 11%.

Made
3 Nov 2026
By
Owen Bae
Market
Taiwan
First reported by
Focus Taiwan
Outcome
Unresolved

Taiwan’s manufacturing report on 2 November found that memory shortages were delaying AI deliveries. Memory makers are prioritising higher-paying AI and server customers, keeping prices high for phone manufacturers. Xiaomi has little room to absorb those costs. Its smartphone gross margin was just 8.5% in Q2, even after average selling prices rose 25.9%. Protecting margins therefore means raising prices and risking fewer sales. That trade-off is already visible. Omdia reported that Xiaomi’s Q3 shipments fell 29% from a year earlier, compared with Samsung’s 5% decline. Phones generated 38.7% of Xiaomi’s group revenue, so lost sales carry considerable weight. Slower memory-price increases and premium launches could ease the pressure, but offer little immediate relief for cheaper models.

First reported byFocus Taiwan

Who decides
Causal pathway from memory shortages to Xiaomi’s smartphone revenue and market share

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